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Fortune Favors the Brave
Recent polls show that a lot of companies are unhappy with their marketing partners—and vice versa. Advertising exec Curt Hanke explains what’s wrong with the current state of marketing and how to fix it.
Before undergoing the time and expense of launching a marketing campaign, you need to do some self-examination first. Advertising expert Curt Hanke explains why.
Is your brand failing to live up to your expectations? An advertising expert shares some of the most common brand blunders and how to avoid them.
If your advertising doesn’t have a clear message and a specific audience, you’re not doing it correctly. Advertising exec Curt Hanke explains what you are doing wrong and how to correct it.
If you could go back in time, what words of wisdom would you like to share with your former self? Thirteen years into his business, advertising exec Curt Hanke does exactly that.
Who you identify as your competition can be a critical step in defining who you are as a brand.
Your company’s goals set the tone for the entire organization. Are they inspiring or are they just corporate boilerplate? Here’s why it pays to do some soul-searching when establishing your objectives.
