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Insights

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All Insights Business Brand Marketing

Keeping an Eye on the Cash Register

Building a Results-Focused Organization

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In Pursuit of Ad Agency Utopia

Why You Should Talk About Your Values

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What Ad Agencies Can Learn from Evel Knievel

Fortune Favors the Brave

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Why Marketing is Broken

Recent polls show that a lot of companies are unhappy with their marketing partners—and vice versa. Advertising exec Curt Hanke explains what’s wrong with the current state of marketing and how to fix it.

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Launching a Marketing Campaign? Ask these 3 Questions First

Before undergoing the time and expense of launching a marketing campaign, you need to do some self-examination first. Advertising expert Curt Hanke explains why.

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The 5 Most Common Brand Blunders

Is your brand failing to live up to your expectations? An advertising expert shares some of the most common brand blunders and how to avoid them.

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Why You Should Stop Advertising

If your advertising doesn’t have a clear message and a specific audience, you’re not doing it correctly. Advertising exec Curt Hanke explains what you are doing wrong and how to correct it.

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Startup Lessons to Myself, 13 Years Later

If you could go back in time, what words of wisdom would you like to share with your former self? Thirteen years into his business, advertising exec Curt Hanke does exactly that.

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