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Building a Results-Focused Organization
Why You Should Talk About Your Values
Fortune Favors the Brave
Recent polls show that a lot of companies are unhappy with their marketing partners—and vice versa. Advertising exec Curt Hanke explains what’s wrong with the current state of marketing and how to fix it.
Before undergoing the time and expense of launching a marketing campaign, you need to do some self-examination first. Advertising expert Curt Hanke explains why.
Is your brand failing to live up to your expectations? An advertising expert shares some of the most common brand blunders and how to avoid them.