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What to Do When Your Client Is Ignoring Reality

How to Diagnose and Cure Brand Grandiosity

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Why You Should Break the Rules of Your Business

Don’t let the way you usually do things become the way you always do things. Here’s why it pays to break the rules once in a while.

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3 Essential Ways to Improve Your Website

Your website is often the first impression a prospective customer has of your business. Perhaps it’s time for an upgrade? Advertising exec Curt Hanke shares three simple fixes.

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5 Ways To Get the Most From Your Ad Agency

Hiring an ad agency is a big investment for a company. An ad agency insider explains how to get the most out of that investment.

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Do You Have the Discipline to Say No?

If your first instinct is to say yes to every opportunity that comes up, you may need to reconsider. Advertising exec Curt Hanke explains why saying no could be the best thing for your business.

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The Power of “I Don’t Know”

As the boss, you’re expected to have an answer for every situation. But as advertising exec Curt Hanke explains, sometimes acknowledging that you don’t know it all can be the best move for your business.

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Here There Be Dragons

On the Need to Cultivate Challenger Thinking

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How to Build a Better Marketing Budget

Taking the same-old approach to your marketing budget will likely yield the same-old results. A marketing insider shares a smarter way.

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