Is your brand failing to live up to your expectations? An advertising expert shares some of the most common brand blunders and how to avoid them.
You can’t fix something if you don’t know where it’s broken. Here are three questions that will help you pinpoint your brand’s weaknesses.
Seemingly Trivial Choices Can Prove Critical to a Brand’s Long-Run Success
Why Marketers and Agency Execs Need to Take a Fresh Look at the Irrational and Emotional
How to Diagnose and Cure Brand Grandiosity
Your cash register sees plenty of the interactions you make with your customers—good and bad. If it could talk, here’s what it would tell you.
It takes some imagination, but think of all the truths you could discover about your brand that have nothing to do with the bottomline.
