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Brand Insights

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The 5 Most Common Brand Blunders

Is your brand failing to live up to your expectations? An advertising expert shares some of the most common brand blunders and how to avoid them.

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Want to Know Your Brand’s Weaknesses? Ask These 3 Questions

You can’t fix something if you don’t know where it’s broken. Here are three questions that will help you pinpoint your brand’s weaknesses.

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Beware Those Tiny Daily Decisions: They Can Come Back to Bite You

Seemingly Trivial Choices Can Prove Critical to a Brand’s Long-Run Success

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Lookin’ for Love in All the Wrong Places

Why Marketers and Agency Execs Need to Take a Fresh Look at the Irrational and Emotional

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What to Do When Your Client Is Ignoring Reality

How to Diagnose and Cure Brand Grandiosity

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What is Your Cash Register Trying to Tell You?

Your cash register sees plenty of the interactions you make with your customers—good and bad. If it could talk, here’s what it would tell you.

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Zen and the Art of Branding

It takes some imagination, but think of all the truths you could discover about your brand that have nothing to do with the bottomline.

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