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If your advertising doesn’t have a clear message and a specific audience, you’re not doing it correctly. Advertising exec Curt Hanke explains what you are doing wrong and how to correct it.
If you could go back in time, what words of wisdom would you like to share with your former self? Thirteen years into his business, advertising exec Curt Hanke does exactly that.
Who you identify as your competition can be a critical step in defining who you are as a brand.
Your company’s goals set the tone for the entire organization. Are they inspiring or are they just corporate boilerplate? Here’s why it pays to do some soul-searching when establishing your objectives.
You can’t fix something if you don’t know where it’s broken. Here are three questions that will help you pinpoint your brand’s weaknesses.
Get Rid of the Clutter and Dust Away the Cobwebs to Get a Fresh Start on Your Business, Your Budget and Your Future
The underlying cause of most marketing failures is simply a lack of communication. Here are some tips for getting everyone in your organization on the same page.
Revisiting the Joy of the Startup
